The participants are mainly males (68.55%). GoodFirms surveyed 450+ global mobile app users to study current mobile apps usage. About The GoodFirms's Mobile Apps Usage Survey Most importantly, what makes people continue using mobile apps? Our mobile app market research report focuses on global phone app usage, and dig out primary statistics for businesses and app makers alike. Naturally, the perpetual rise in mobile usage has compelled businesses to pursue pro-mobile policies, such as mobile applications and mobile-responsive websites, which emphasizes the smartphone experiences of consumers while they interact with the company.įacebook was already a popular social networking website, but it really turned into a social media behemoth, and an advertising channel as it is today, only after rolling out their app.īut to create a successful app, it’s essential for app developers to understand what consumers want in a smartphone what do and do not they prefer. The mobile phone has become an indispensable personal assistant. With copious smartphone apps available to communicate, connect with friends, take and share photos, run daily chores, perform simple tasks, play games, read books, order food, arrange travel itineraries, manage personal finances, and whatnot, people frequently use apps. Interestingly, the average mobile usage continues to rise. There are now a billion more active mobile connections than there are people in the world. Not just that, smartphones have become the most preferred devices to access the Internet, and its overwhelming content, by a bulk of people. People are now prioritizing mobile devices to complete tasks that used to be done with a dozen other tools and channels.

App store download statistics